Working hard for the hardest working

Training, development and wellbeing for frontline workers – both individuals and employees within education, care and related sectors.

Our brands

About us

academy+ (formerly Be-A Education Ltd) provides individuals and SMEs with blue-chip quality learning and development opportunities.

Founded in November 2013, Be-A Education initially focused on the B2C market with its consumer-facing brand, New Skills Academy. It had one clear goal: to create comprehensive, affordable and high-quality training courses.

Staff Skills Training launched in 2017: a solution for the B2B market, helping SMEs to upskill frontline workers more easily.

In 2021, the company was acquired by London-based family office, Addition Capital, and has since launched a B2C subscription product and online learning community; expanded its product range to include professional development resources for individuals and SMEs; and re-platformed the B2B and B2C LMSs and websites onto stable technology to enable faster product innovation.

The company rebranded in 2024 to become academy+, with its sub brands now known as New Skills academy+ and Staff Skills academy+.

Our history

Company mission and values

Our mission is to create greater opportunities for some of the hardest-working sectors of society, by providing high-quality, affordable learning, development and wellbeing solutions.

As a business, our company values – integrity, community and passion – are the foundations of everything we do.


Senior management team


  • Ian McClelland

  • Jay Verjee

  • Richard Villiers

Advisory board

  • Jay Verjee

  • Richard Villiers

  • Fede Alvarez-Demalde

  • Moshe Davidovich

  • Oliver Thomas

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Partnerships and accreditations


Established in 2018, Addition Capital is the direct investments arm of a London-based family office.

It invests in UK SMEs that have the potential to become market leaders and achieve transformational growth.

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Addition Capital logo

Our brands

new skills academy tablet and phone
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aged 18-54

New Skills academy+ helps individuals excel in their personal and professional lives, with access to a wide range of CPD-certified courses on everything from career development to hobbies and wellbeing. Learners can either set up an annual subscription, giving unlimited access to the full course library, or buy single courses, and everyone is invited to join our supportive Facebook study community.

Current traffic 🇬🇧 65% UK 🇺🇸 17% USA 🌍 16% RoW

staff skills academy laptop and phone
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Staff Skills academy+ equips SMEs with all their mandatory training, personal development and wellbeing services, on a single platform. We use AI to tailor courses and content to clients’ needs and respond quickly and efficiently to new regulations or requirements. We also provide white-labelled online training to larger membership organisations such as Unison, Tesco and Vodafone.

Tablet & Mobile
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All staff


Scott Bradbury’s bite-sized digital learning resources are designed to improve individuals’ performance and wellbeing at work. Offering a practical approach to skills development, they cover everything from management development to team working, personal effectiveness and wellbeing – and can be used for personal learning and development, group training sessions and integrated into everyday activities. 

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